Floristry Masterclass With Jem’s Floral Studio 

The BEST 1-1 Floristry Training 💕

Our classes are held in my studio in Longdon Green, Staffordshire WS15. Every class is taught and mastered by myself and no stone is left unturned, ready for you to feel confident to kick start, glow up, maximise your profits within your floristry business or build your skills and portfolio within the Floristry industry. Beginners or advanced florists are all welcome and I will ask you on the day where you are in your floristry journey so I can give you the upmost best advice for the stage you’re at. All questions answered and even those that you may not have thought to ask. This is a course where is the value of knowledge you walk away with outweighs the price with on going after care and any questions you may have, I will be here to help at any point. 

Please see below what you will expect in our exciting day of Floristry training: 

Course name: Bouquets and Arrangements Masterclass

Price: £950

Time: (10am-4/5pm) 
This time will depend on experience. Do NOT feel pressured with this time frame. We will make sure you walk away with everything you need to know. 

How the day transpires: 

• We start the day as if it was a typical day in the life of a florist for an insight of how your future days as a florist may look like.
• We unbox our fresh flowers, delivered on the day from wholesale and learn how to price stems in order to gain a profit. We look through the best wholesalers in your area to make sure you’re ordering the best quality and service available. Customer collections and deliveries and the best area radius for you to deliver to in order to organise time. As well as talking through nationwide delivery if you’re wishing to do so. We talk through recipes and the best stems to use in your bouquets and  arrangements, so you know exactly what to order so you’re not left with masses of extra stock when you’re beginning. 

We then start CREATING 🌸‼️
BOUQUETS 🫶🏻

• We start with my most popular small size Modern style bouquet to learn the art of spiralling, binding our stems and aqua packing our designs with my everyday wrapping technique and size and ratio principles of the golden rules of floristry. We then break down the pricing, adding VAT and marking up our stems and sundries to make sure you will be a profitable business. Whilst learning we will go through aspects of marketing, google presence, content, social media and the best ways to get your work and business seen to acquire a client base best fit for your business. 

 

• When we have mastered the the skills of creating and designing our smaller sized bouquets we then go onto learning how to make one of my bouquets that I’m well known for THE GIANT BOUQUET. Learning from the OG, I will teach you all the secrets of this technique. No stone will be left unturned. We learn advanced wrapping techniques, which have left my previous students in awe. We wrap with the best quality cellophane on the market with this bouquet. Korean style wrapping. We use my 3D wrapping technique that makes our work come to life and stand out from the crowd. As well as this, I teach you how to make my ruffle skirt wrapping technique which I also created and is now used by many established florists around the world, which I have proudly taught with my online classes. 

ARRANGEMENTS 🫶🏻

So when I first began floristry I honestly didn’t know why some people were calling things arrangements and some people calling things bouquets 🤣. 
The difference is that bouquets are designs made whilst holding in your hands and arrangements are designs that are made by not holding in your hands e.g- using floral foam, containers, chicken wire, fishing wire or suspended or wall arrangement. Who knew that a drill, nails, screws and hooks would be essential for me to have in my studio at all times. 
Also you can make arrangements look like bouquets, which is easier on the hands. This may seem a little confusing right now, but we will get to the bottom of everything. 

So we then go on to creating arrangements:

• We create an arrangement in a hat box using floral foam. We will be creating my most popular, modern design and size of hat box’s. The art of utilising our stems into smaller units to cover a larger space in our arrangements to create the most impact within our designs, whilst maximising our profits. I teach you how to prepare and create our stems so they are ready for the longevity of life within our floral foam. 

 

• After we have mastered the above, we then go onto a Flower Spray arrangement which can be used for top table arrangements for weddings, centre table arrangements for weddings or events and coffin sprays for funerals. For this technique we will cover the basic and advance principles of arrangements, the golden rules of floristry which consist of the rule of triangle placement and lines. 

 

• Our final arrangement will be Funeral Letters. We learn how to pleat our ribbon to create the ribbon edge around our letters, the art of massing the surface of the letters with chrysanthemums in lines to create visually pleasing, neat lettering to really create the best shape we can achieve. We then learn how to create mini flower sprays on the letter and how to place these in the best location on the letter. We use the letter M as this is the most tricky letter to master and once you have mastered the M, you can master any letter easily. 

All your arrangements and bouquets will be critiqued by me whilst making them to make sure you are fully aware of the placement, quality and look of your designs so they are the best they can possibly be so at the end of the day, we can take photos of your work for content ready for social media, your website or portfolio. You can also take your work away with you to take more content, take apart and practise more or sell them, possibly making your first sales! 

What’s with the wait? There is no better time to start your floristry journey than now. 

Once I have been given the go ahead by yourself I require a £100 holding fee for your date and the balance can be paid any time up to a week before your date. 

You will go away with a certificate of completion which will be valuable for your business and a Floristry goody bag including Floristry scissors, ribbon scissors, ribbon, raffia, cellophane, floristry bags, a trio of hat box’s, floral foam, rose strippers, floristry cards and card holders. 

After care is also included. Don’t feel shy to ask me ANYTHING at any time after our training. 

I hope to hear from you soon. 

Jem 🌸